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Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant?
Your customers use various words and phrases to find products or services you offer.
But how customers search for your service could – will – be different from what you’d use to describe it, in text content on your website.
Where you think you sell “cool widgets”, your customers might be searching Google for “funny widgets”.
And customers won’t find you unless YOU optimise for the phrases THEY use.
Sometimes – you might not rank AT ALL in Google for a specific phrase HIGHLY relevant to your business – just because you do not have ONE specific word on the page. In some SERPs, you will not rank UNLESS you have the specific keyword phrase on the page.