Get The SERPs group buy here at UpGroupBuy.com – Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. The way they present that content is evolving, too.
Google has a suite of more than 20 Search Engine Results Page (SERP) features designed to help people find more precise information faster. Some of these features optimize articles and pages that brands (like you) produce. Some of them pull from a public domain database and don't link to any other website. That means your content is competing against Google itself . And yes, Google is potentially using your content to provide something more helpful than your content. (They'll always link to your content if they use it, though.). Depending on what you search for, you're probably more interested in certain kinds of information about your query. And results that serve only that information are going to be more helpful. Someone searching for "mexican food" probably isn't looking for The Complete History of the Taco. Using mountains of data, Google knows this person probably wants to find a good burrito nearby. So instead of showing a list of articles, or even a list of Mexican restaurants, Google Maps shows them the three nearest Mexican restaurants. And ultimately, providing more helpful results is what Google has always been all about. As they get more data about how we search for information, what sources we turn to, and what kind of information satisfies each search, Google will continue to discover new, better ways to give us what we want. Local search results (technically still organic and the Knowledge Graph). The Knowledge Graph uses public domain information to provide quick answers, and it usually doesn't link to external websites. Advertising results are paid for, and appear above organic results. Organic results are earned by the best content, and come in a wide variety of forms. Local results use location-based data to show nearby businesses that satisfy the query. We'll cover what each feature is and when they appear in SERPs, and you'll find plenty of tidbits about how to work them into your content strategy. Google's Knowledge Graph draws information about people, places, and organizations from authoritative sources and reorganizes it to fit search intent. "Authorized representatives" can update this information to ensure it's accurate, and anyone can give feedback to help optimize the results. Knowledge Graph results don't necessarily link to any particular page or article, but they pull information from a variety of sources and put it at the top of some SERPs.
The SERPs DataLab platform records the top 50 results (as well as elements like featured snippets) for each of your keywords, every day, and makes that data available to query in virtually limitless ways using a SQL-like interface. Use or customize one of the dozens of queries from our Query Library or write your own queries from scratch. Awesome Insights. Track all of your competitors based on the number of keywords that have in common with you or drill down and focus on just the ones that are outranking you. Filter and Visualize Results. Use the built in filters to create pivot tables of results, and or visualize data using a number of built-in charting options. Custom Dashboards. Pull query result tables or visualizations directly into custom dashboards easily with dashboard widgets. Dashboards or individual queries can be set to update automatically or on demand. Collaborate with your Team. Share dashboards, reports between team members. Easily fork and edit queries from other team members to create new insights and reports. Alerts. Set automatic alerts to email you when results fall outside a pre-defined parameters. For instance, set an alert if top-10 rankings for a particular tag group rise above a certain number.
The term SERP isn't unique to any specific search engine — Google, Bing, and Yahoo all serve SERPs to users. And today, no two SERPs are the same. Instead, they're personalized for each user. This is why you'll sometimes see different search results when searching on different devices. Why Google? Why? Because Google is King.
SERP marketing is the process of promoting a business within a search engine's results. There are two different types of SERP marketing:. The most effective SERP marketing strategies use both SEO and SEM to achieve their business goals. SEO stands for search engine optimization and is the process of achieving a high rank in the SERPs organically. Organic means that no paid methods are used, such as Google AdWords. With content marketing, marketers will create content that is likely to rank well for a specific keyword, giving them a higher position and max exposure in the SERPs. They'll also attempt to build a backlink profile with websites that have a high domain authority. In other words, marketers will try to get websites that Google trusts to link to their content – which will improve the domain authority (and SERP rankings) of their own website.
Google is constantly improving SERP features and adding new ones. This means that today, there's a huge variety of ways to get your business to the top of the SERPs. Rich Answer. Rich answers are also known as answer boxes, quick answers, or direct answers. These are often displayed in the SERPs for simple questions like, "what time is it in the United Kingdom?" and "what is a steam engine?". Google doesn't provide credit to the sources of rich answers because they say that the information is part of the public domain . A rich result ( previously known as a rich snippet ) is similar to a normal Google SERP listing, except it contains more information than the standard title, meta description, and URL. The additional information is often customer ratings, prices, or additional links. Website operators can add structured data markup such as Schema.org to optimize their content for Google's rich results. In this image below, you can see a rich result for the iPhone X that displays customer ratings and additional links:. Knowledge graphs are displayed above organic results or in the right-hand sidebar. They often include images, facts, maps, and related search topics. This SERP feature is often shown for queries about certain topics, places, or people.
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